Is it just a matter of marketing?
Companies have created a variety of cosmetics exclusively for guys as they started to pay more attention to their grooming.
Because of this, the market for cosmetics now includes males as well as women. Numerous lotions and other goods “for males” have been developed by industry businesses and have been taking up more space on store shelves.
The question that follows is: Is it only a matter of marketing and commercial demands, or do men require specialised items that are distinct from those marketed at women? In this regard, there are several things to emphasise.
Men’s skin is different from women’s skin in some ways.
The first thing to keep in mind is that men’s skin differs from women’s skin, as explained in various studies. And it primarily concerns three aspects:
- As a result of testosterone’s influence, the primary male hormone is 20–25 per cent thicker. Skin thickness diminishes with age in both sexes, but it is more noticeable in women after menopause.
- It is oilier because it has more sebaceous glands and produces a lot more sebum than the skin of a woman. Men tend to have better-hydrated skin as a result, but they are more prone to acne and deal with it for a longer period.
- As a result of having more elastin than women, men’s indications of ageing take a bit longer to manifest. But when sagging and wrinkles do affect guys, they frequently do so suddenly and noticeably.
Of course, a generalisation can be made about all of these statistics about the skin of men and women. Each person has a specific type of skin—dryer or more oily—that is influenced by their surroundings, circumstances, and lifestyle choices, including UVA ray exposure, pollution, nutrition, stress, and the use of drugs like alcohol and nicotine.
Men’s and women’s cosmetics have different ingredients.
With these facts in mind, we may examine how cosmetics for women and men differ from one another. The presentation—the packaging and the style of each product’s wrapper—is the most obvious distinction and the one that stands out to you right away.
Naturally, this is a strictly commercial issue since pink and other light colours are generally seen as “feminine,” while goods geared toward men are typically packaged in dark colours.
There are also more “two-in-one” products among those marketed toward men, making them more space- and time-efficient. Theoretically, everything here supports the notion that males are less inclined to invest time in skin care than women are. Additionally, the perfumes are added to the items very frequently because some aromas are more closely connected with women than with men (ties that are also cultural, of course).
