You probably don’t care about your skin too much, but the truth is you should. A proper facial care routine is essential since the skin is our body’s main protective barrier against external aggressions. So why not return the favour? The key to maintaining your stamina is treating it properly by investing in the right cosmetics. We tell you why!
CLEANSE AND TONE
Each step of your daily skincare routine prepares your skin to receive the benefits of the next step, so cleansing and toning are essential to start your routine off right.
Why clean? Cleansing the skin is essential to remove impurities from the skin, excess oil and all kinds of impurities as well as to maintain its optimal levels of natural hydration.
Why tone up? Toning is a natural addition to cleansing and the key to preparing the skin for the next step. Using a toner reduces the pH levels of the skin, soothes it and ensures the absorption of the serum and creams that are applied afterwards.
Do not underestimate the potential of your skin and provide it with a proper cleansing that lays the foundation for a good facial care routine.
TAKE CARE OF YOUR EYES
Pay special attention to the skin around the eyes if you don’t want to see premature wrinkles appear. It is the most delicate area of the skin on the face and the most likely to show the first signs of ageing.
Why an eye contour? The skin around the eye is extremely delicate, which makes it more susceptible to irritation. That is why it is important to use a specific formula that provides its benefits to this area of the skin instead of mistakenly applying the day or night cream to the eye contour as well.
ADD A SERUM
Perhaps this is the step that best represents the fact that one step prepares the skin to receive the next. Empowerment is the key!
Why a serum? The formula of the serums contains a high concentration of active ingredients that penetrate the skin to enhance the moisturising effect of day and night moisturising treatments.
MOISTURISE
Finally, the last step is the one that provides the hydration that the skin needs, either in the form of a day cream or a night cream.
Why a day cream? The day cream provides the hydration that the skin requires throughout the day and to face the oxidative stress of the environment, sun damage and the damaging effect of the pollution to which we are subjected. That is why day creams are generally formulated with protective active ingredients.
Why a night cream? Night creams provide the skin with extra nutrition while you sleep. During the hours of rest, the skin recovers and regenerates through a natural cell renewal process carried out at night.
Invest in a proper facial care routine and show your best face day after day!
